Fine Fashion Trade
An established fashion retail company bringing the femi9 brand experience to shoppers across Egypt.
Fine Fashion Trade is the official femi9 franchise partner in Egypt. Since 2009, we have brought femi9's international fashion collections to Egyptian shoppers, operating with a focus on quality, consistency and a strong in-store and customer experience.
Fine Fashion Trade is established in Alexandria, Egypt, becoming the official femi9 franchise partner in the Egyptian market.
Operations expand with a second business location in Abu Rawash, Cairo, supporting growth in the Greater Cairo market.
Fine Fashion Trade continues to operate as femi9's trusted retail partner in Egypt, investing in retail technology and customer experience.
Day-to-day store management and customer experience.
Operating an international fashion brand in Egypt.
Retail and operations technology across our business.
Consistent, quality-focused service at every location.
To deliver strong fashion retail experiences to our customers in Egypt, built on quality, consistency, and service.
To be a leading fashion retail organization in the Egyptian market, growing sustainably with our brand partners.
Customer focus, excellence, innovation, integrity, teamwork, and continuous improvement guide everything we do.